Good Boy
Lab
Dental chews sold on Amazon. In a category of green and blue bags, the pouch is gum pink, and the chew is its own logo.
- Brand identity
- Pouch, three sizes
- 7 Amazon images
- A+ content
- 3D product renders
Pick your dog's size.
Drag to turn it. The pouch and the chew change with the size, the way a buyer picks on the listing.
The idea
Most dental chews look alike on a search page. We made the pouch the one colour nobody in the category uses, and made the chew the logo: its six-ridge cross-section is the mark, the size badge and the icon on every image. Every image teaches one thing: the ridges do the brushing.
The listing
Seven images, each with one job: show it, say why, show how, show what's in it, help pick a size, show it in use, and show the difference. Click through it the way a shopper would.
2000 × 2000 px. Main image on pure white with no added text, as Amazon requires.
A typical listing, and ours
Same product category, same three slots a shopper sees first. One shouts; the other explains.
A typical listing
Good Boy Lab
The typical listing is drawn by us in the style common to the category. It copies no real brand.
A+ content
Below the fold, five modules at Amazon's exact sizes: a header, three features, a size chart that compares the range, the brand story and the logo.
What it should do
Get the click in a grid of look-alike bags. Answer the buyer's questions in the order they ask them, so they don't leave to read reviews. Make picking the right size impossible to get wrong.
A pocket espresso maker, from the box to the launch page.
See the work